Customer Relatioship Management (CRM)
is a software solution that is designed and created to manage all the
information related to the business while maintaining the exact
records regarding sales and marketing and others.A CRM actually
consists of a set of applications designed to manage and maintain
business records, customer's interaction, store customer's data, automate
sales, access business informations.It manages leads and collects all
the records which can become future leads and later on converted into
permanent clients.
Every business wants to deliver
flawless services to their clients, so a robust,fast and
reliable Web based solution is required that can cater and handle all the
solutions of the business issues.
Implementation of CRM requires
effective leadership, sourcing,targeting and evaluation strategies.
The main goal of the CRM is to offer
relevant product or servises to the customers.
It evolved the business processing as
now there is more emphasis on improved customer retention through
effective management of the customer relationships.It is technology
oriented and store information relevant, precise and correct
information about the customers and services.Consequently, increasing
the profit of the company via effectiveness and precision of the CRM.
With increasing use of digital medium
by the customers,CRM offers the right apporach to handle the issues
via automated system such as interactive voice response system and
web based CRM and thus formulate the thr right strategy according
tothe market conditions.It constitute operational, analytical and
collaborative elements.
Feature Of Web based CRM
1.Any time accessible through any
device:
Web based CRM can be accessed at any
time and through any device
2.Lower Software Costs:
Its implementation and operation cost
is lower than the traditional system.
3.Effective & Efficient Automation of Work Flow:
3.Effective & Efficient Automation of Work Flow:
It enhances the efficiency and
effectiveness in the automation of the working system with exact and
precise information flow about the services and customers.
4.Coordinate Unlimited Customers With Ease:
4.Coordinate Unlimited Customers With Ease:
Any representative can communicate and
coordinate with any number of customers without any hassle and can
store all their queries and information simultaneously.
5.Maintain Records of Each Customer With Their Respective Queries:
5.Maintain Records of Each Customer With Their Respective Queries:
Each record associated with the
customer can be maintained and saved for future reference and can be
solved within estimated time.
Key Modules of CRM Application
Lead Management: It manages the total
leads and exact informations.
Sale Management: It manages the
correct, precise and exact sale information with the different
customers that are handled.Inventory Management: It manages the inventory system while collecting different information about different products and assets.
Purchase Management: It manages all
types of the purchase done in acquiring and producing different
products or offering the services.
Service Management: It manages the
service management issues with the particular service offered and the
limits and boundary mention with the service.
Service Alerts: It send alerts to
different people related to the services and about other updates.
Supply Chain Management: It handles about the the Supply Chain Management system and tacking the production and supply of different stuffs required.
Supplier Management: It manages the
details about the supplier and their relevant informations and
deliver the valuable information about the Supplier of different
products.Supply Chain Management: It handles about the the Supply Chain Management system and tacking the production and supply of different stuffs required.
Multi Level Inventory: It manages
inventory system as multi-level inventory system with different
levels of Inventory.
Dispatch and Delivery: It manages the
information about the dispatch and delivery of the finished and final
products.
User Access Security Management: It
manages User accebility.