Every
business needs a significant task of keeping up-to-date records of
leads, prospect, sale, contact, purchase management, service
management and other business information management.
Customer Relationship Management is a tool that automate the business process and keep customer's communications, transactions and relationship in organized and systematic manner.
Best
CRM software solutions consists of all the desired features and
compatibility to different business organizations depending upon
their need and requirements. It is a software that assists employees
and accommodate customers, develop good relationship with them and
increase revenues from customers. It integrate sale order processing
and inventory management solutions.
It
records interactions between an organization and its perspective or
exiting customer while facilitating sales efforts by employees.
Choosing right CRM is the primary concern for the success of any
business as it can improve your team's collaboration and
productivity.
CRM
software keep information at one place, efficiently organizes it &
make it possible to take immediate action with it.
It provide a way
to woo
back inactive customers.
Information derived from CRM can be
used to segment demographics and reuse customer incident information.
It is
more sophisticated and has plenty of options e,g CRM in Software-as-a
-Service model or for deploying it on-premises by using your own
server.
A
cloud based CRM is getting more & more popular as it ensures
that there is no need to worry about managing software on your own
server. The CRM must be capable of customization & serve the
need of the specific business as per its requirements.
The
key module of the CRM Application are:
1.Lead
Management:
This
keep track record of various prospective and existing lead which can
become the permanent customer. Set up automatic lead scoring and
routing to ensure lead never fall through cracks and that the right
sales representative follow up on leads while they are not hot.
2.Sales
Management:
Sales
Management helps the organization to achieve the sales targets
efficiently.
3.Purchase
Management:
It
manages all the function of buying goods and services from other
source. Purchase departments buys raw materials, spare parts and
services as required by the Organization.
4.Inventory
Management:
A
component of Supply Chain Management which manages & supervises
the flow of the goods from manufacturer to warehouses & from
these facilities of point of sale.
5.Sevice
Management:
It is
customer focused approach which emphasized on providing value to a
customer and also on customer relationship.
6.Service
Alerts:
Service
alerts are the email alerts that are sent to leads or contacts.
7.Supply
Chain Management:
It is
a management of the flow of goods and services, involving the
movement and storage of raw materials,of work-in process inventory and
of finished goods from point of origin to point of consumption.
8.Supplier
Management:
A
broad term describing the various acts of identifying, acquiring and
managing
the
products and/or resources needed to run a business or other
organization.
9.Multi-level
Inventory:
A
method that manages & balances capital investment constraints or
service level goals over large assortment of stock-keeping units
while taking demand and supply volatility into account.
10.Dispatch
& delivery:
It
calculates the time period of time it takes for you to make
customized product and pass it to postal service or courier for
delivery.
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